Lights, Camera, Action! Clermont School of Business in the National "Je filme ma formation" Contest
The second-year students of the Bachelor in Digital Marketing & E-Commerce Management at Clermont School of Business recently took on a unique challenge! Combining creativity and teamwork, they showcased their training through an audiovisual production, earning their spot in the finals of the national contest “Je filme ma formation”!
An Immersive Educational Project
Supervised by Flore Roussel, head of the Bachelor program, this class project had a dual objective: to promote the program while allowing students to apply their skills in a real-world, stimulating environment. Over several weeks, eight groups imagined, scripted, filmed, and edited their videos, highlighting the key features and career prospects of the Bachelor in Digital Marketing & E-Commerce Management.
Participating in this contest is a true opportunity for our students. Not only do they strengthen their storytelling and video production skills, but they also develop essential soft skills such as project management, teamwork, and decision-making. This experience encourages them to step up and build confidence in their abilities.
What is the “Je filme ma formation” Contest?
Held for the first time in Auvergne-Rhône-Alpes, the “Je filme ma formation” contest aims to raise awareness about different educational programs, their career paths, and the institutions that offer them. Open to all training programs across the region, this contest invited students to create a 3-minute video answering the key questions young people have when choosing their studies.
4 Key Figures for This Edition:
📍 983 institutions registered
🎥 3,389 trainers involved
👩🎓 20,413 young participants
🏆 528 films selected for the official competition
From Theory to Practice
This educational journey perfectly embodies the spirit of the Bachelor program, which aims to prepare students for digital challenges through hands-on learning experiences. By working on this project, students experienced the entire process of creating a promotional video, from concept development to final production.
Their dedication paid off: all eight submitted videos made it to the Official Selection of the jury for “Je filme ma formation“! This remarkable achievement reflects both the quality of the projects and the commitment of the students.
On April 3rd, the finalists will have the honor of attending the Awards Ceremony at the Grand Rex in Paris—an unforgettable experience for these budding filmmakers!
While waiting for the contest results, the public is invited to support the students by watching their videos online and sharing their work.
Did You Know?
Through this project, the Bachelor in Digital Marketing & E-Commerce Management once again proves that learning happens through action and experimentation, shaping skilled professionals ready to take on tomorrow’s digital challenges.
At Clermont School of Business, we are deeply committed to innovative teaching methods that foster new skills and unlock hidden soft skills.
That’s why we focus on active learning and personal development, providing numerous opportunities for students to collaborate through workshops and challenges. We also organize conferences and Make Sense workshops, helping each student build a meaningful professional project aligned with their values and talents.
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