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Track in

360° Business Management

Understand, decide, transform: a track designed to help students master organisational complexity through data-driven insight.

Focus on the Master in Management (Programme Grande École)

Accessible after a Bachelor’s degree (3-year undergraduate degree), the Master in Management is a two-year programme structured in two stages: Master 1 and Master 2.

It is designed for students who wish to build strong foundations in management while progressively developing a distinctive professional profile through an advanced specialisation.

Two-Year Excellence Pathway

Master 1: Choosing Your Professional Track
Students select a “professional track” from 8 areas of expertise, allowing them to progressively refine their career goals. This pathway is complemented by a common core curriculum including foreign languages, digital skills, project management, artificial intelligence, humanities and corporate social responsibility.

Master 2: Advanced Specialisation and Professionalisation
In the final year, students deepen their chosen track through advanced specialisation and prepare their Master’s thesis using both quantitative and qualitative research methods. This stage focuses on developing strategic and high-level professional skills.

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Track in 360° Business Management

The track “360° Business Management” within the Master in Management is designed for students who want to develop a comprehensive understanding of organisations and lead strategic decision-making in complex environments.

Do you aspire to become a manager capable of leading high-impact projects while considering data, international perspectives, ethical and environmental challenges?

This track develops professionals with a transversal vision of organisations, able to leverage analytical, management and project management tools to support transformation. It combines competitive intelligence, data, project management and responsibility to prepare students for key roles in uncertain and rapidly evolving environments.

Developing the Skills to Manage and Transform Organisations

The track “360° Business Management“ aims to train professionals capable of making strategic decisions and managing complex projects by leveraging data, management tools and a responsible approach.

Upon completion, students are able to:

Analyse complex environments and integrate competitive intelligence into decision-making
Lead transformation projects in uncertain contexts
Leverage data to support strategic and operational decisions
Integrate ethical, environmental and societal considerations into management practices
Operate in international and multicultural environments

A Structured Two-Year Pathway

The track is structured over two years, allowing students to first build a global understanding of organisations before specialising.

Master 1– Foundations of Strategic and Organisational Management

This first stage enables students to understand decision-making mechanisms and how organisations operate in complex environments.

Key modules include:

Integrating competitive intelligence into strategic diagnosis for sustainable decision-making
Managing international strategic growth
Examining management and organisational theories
Integrating ethical, social and environmental challenges of digital transformation

Master 2– Two Advanced Specialisations

Business Intelligence & Analytics

This specialisation prepares managers to structure, manage and leverage data to support strategic and operational decision-making.

Students learn how to design and deploy data-driven decision systems, master the fundamentals of business intelligence (databases, reporting, dashboards), and address key issues such as data ethics, quality and traceability.

They also develop skills in data modelling, data architecture and data visualisation, while understanding the transition towards AI-driven approaches.

Key modules include:
- Managing Business Intelligence initiatives
- Applying Business Intelligence methodologies
- Mastering Business Intelligence fundamentals
- Understanding and supporting the transition from BI to Artificial Intelligence
- Integrating and modelling data using responsible approaches
- Analysing and visualising data responsibly to support decision-making

Students also gain hands-on experience with tools such as SQL, BI platforms (Power BI, Tableau, MicroStrategy), data visualisation tools and data analytics solutions.

Project Management

This specialisation prepares professionals to design, manage and secure complex projects in international and uncertain environments.

It focuses on risk management, resource allocation and stakeholder engagement, as well as integrating sustainability and responsibility into project delivery.

Students develop strong skills in project management, team leadership, agile methodologies and responsible communication, while learning to operate in multicultural and VUCA environments (Volatility, Uncertainty, Complexity and Ambiguity).

Key modules include:
- Managing project risks and financial resources responsibly
- Engaging key stakeholders
- Optimising procurement and processes from a sustainability perspective
- Managing projects using digital tools and agile methodologies
- Delivering responsible communication (branding / pitching)
- Addressing ethical dilemmas in international VUCA environments

From Data to Decision: Managing Complex Organisations

The track “360° Business Management” develops analytical, strategic and operational skills required to manage organisational performance and transformation.

Upon completion, students will be able to:

Analyse complex environments and structure decision-making
Leverage data to produce reliable and actionable insights
Design and manage high-impact projects
Use Business Intelligence and project management tools effectively
Integrate ethical, societal and environmental considerations into decision-making
Work in international and collaborative environments

Career Opportunities

Career outcomes vary depending on the chosen specialisation in Master 2.

After the Business Intelligence & Analytics Specialisation

This pathway leads to data-driven and performance management roles such as:

Data Analyst / Business Intelligence Analyst
Business Analyst (decision support systems)
BI & Analytics Consultant
Junior Data Project Manager / Data Officer
Reporting & Performance Manager
BI Project Manager
Data Product Owner

After the Project Management Specialisation

This pathway leads to roles in project and transformation management:

Project Manager (IT, transformation, innovation, etc.)
Project Management Officer (PMO)
Continuous Improvement Manager / Lean Officer
Project Portfolio Manager / Coordinator
Consultant in project management, transformation or change management
Project Procurement / Supply Chain Manager
CSR Project Officer (within transformation projects)

Who is this track for?

This track is designed for students interested in decision-making, project management and understanding organisations in complex environments.

It is suited to those who want to develop a transversal perspective, combine analytical thinking with action, and move into high-responsibility roles in international and transforming environments.