The impact of artificial intelligence (AI) on marketing and its interaction with territories is a rapidly growing research area (Mariani, Perez-Vega, & Wirtz, 2022). AI is reshaping marketing strategies, transforming customer experiences, and altering territorial dynamics. Understanding its uses and limitations helps address challenges for stakeholders (Cloarec, Macé, & Pauwels, 2023).
In this context, the 3rd edition of the Research Day on Marketing and Territories aims to explore these transformations and discuss the opportunities and challenges presented by AI for marketing practices and its implications for territories.
We encourage submissions covering various sectors such as healthcare, tourism, and agri-food industries.
Programme:
- 2.15PM – 2.55PM
Sandrine Prom Tep – Professeur titulaire en marketing – ESG UQAM (Montréal)
“Empathetic chatbots: Assistance or Hindrance? A study of chatbot-user interactions in the insurance industry”
- 2.55PM – 3.35PM
Alex Deslee – Maître de conférences IAE Lille
“Technologie et data au service de l’humain”
- 3.35PM – 3.55PM
PAUSE – Collation
- 3.55PM – 4.35PM
Sylvain Mbongui Kialo – Maître de conférences HDR IUT Mantes en Yvelines – LAREQUOI Research
“Caring for those in need with Artificial Intelligence: How to deal with ethical questions raised by development of social robots for elderly care?”
- 4.35PM – 5.15PM
Morgan Blangeois – Doctorant CleRMa
“Entre biais cognitifs et algorithmiques : Un outil pour la cocréation de personas marketing à l’ère de l’IA générative”
- 5.15PM – 5.55PM
Stéphane Bourliataux-Lajoinie, PU Marketing digital, CNAM Paris
“Mesure comparative de la confiance dans l’IA pour la recommandation d’un circuit touristique.”
