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faculty

Rajarshi MAJUMDER
Full Time Professor of Marketing
Home Rajarshi MAJUMDER - Full Time Professor of Marketing
Rajarshi MAJUMDER - Clermont School of Business

Rajarshi Majumder is a Professor at Clermont School of Business. His research explores self-other biases, specifically how consumers’ beliefs and predictions about others’ choices and preferences diverge from their own, and how this shapes decision-making in domains such as inflation perception, advice-taking, social plan cancellation, and lay beliefs regarding the use of AI in creative work. He primarily uses experimental methods to investigate these questions. His research has been published in journals such as Judgment and Decision Making.

Before academia, he worked as a Sales and Marketing Engineer at Parker Hannifin India.

Biography ’’ Created with Sketch.
In brief
Teaching areas
- Fundamentals of Marketing
- Research Methods
- Data Marketing
- Consumer behavior
Research topics
- Researcher at CleRMa, Clermont Recherche Management | STeRA, Strategy, Territory and Actor Networks
- Consumer Psychology
- Lay Beliefs
Responsibilities
- Full Time Professor of Marketing
Education
- PhD in Business Administration, Grenoble École de Management, France, 2026
- PhD in Management Sciences, Université Savoie Mont Blanc (IREGE), France, 2026

Professional experience

  • Since 2026: Clermont-School of Business – Professor in Marketing
  • 2015 – 2017: Sales and Marketing Engineer, Parker Hannifin India Private Limited, India

Publications – Contributions (since 2021)

Last update: September 2026

Academic articles in management

  • MAJUMDER, R., TAI, Y. L., ZIANO, I., FELDMAN, G. (2024). Revisiting the impact of singularity on the Identified Victim Effect: Revisiting the impact of singularity on the Identified Victim Effect: Replication and extension of Kogut and Ritov (2005a) Study 2. Judgment and Decision Making, 19, e26.
  • MAJUMDER, R., PLOKINA, D., RABESON, L. (2022). Environmentally responsible values, attitudes and behaviours of Indian consumers. Environmental Values, 32(4), 433–468.

Papers in academic conferences

  • MAJUMDER, R., MARTUZA, J., ZIANO, I. (2026). “Overestimating Other Consumers’ Focus on Secondary Product Attributes”. American Marketing Association Winter Conference, Madrid, February.
  • MAJUMDER, R., MAHANEY, J., MARTUZA, J. (2026). “Better Late Than Early: How AI Integration Timing Shapes Creativity Judgments”. Annual Meeting of the Academy of Management, Philadelphia, 19 July.
  • WERLE OC, C., MAJUMDER, R. (2026). “Underestimating Others’ Appreciation for Vegetarian (but Not Animal-Based) Restaurants”. Association for Consumer Research, Chicago, September.
  • MAJUMDER, R., ZIANO, I., MAI, R. (2026). “Money Illusion for Others: Consumers Are More Affected by Money Illusion than They Think Others Are”. Academy of Marketing Science World Marketing Congress, Dijon, July.
  • MAJUMDER, R., ZIANO, I., MAI, R. (2026). “Money Illusion for Others: Consumers Are More Affected by Money Illusion than They Think Others Are”. Association Française du Marketing, Lille, May.
  • MAJUMDER, R., ZIANO, I., MAI, R. (2026). “Money Illusion for Others: Consumers Are More Affected by Money Illusion than They Think Others Are”. Doctoral Colloquium and Annual Conference, Bucharest (Romania), May.
  • MAJUMDER, R., ZIANO, I., MAI, R. (2026). “Money Illusion for Others: Consumers Are More Affected by Money Illusion than They Think Others Are”. AMA CB-SIG, Vienna (Austria), July.
  • MAJUMDER, R., ZIANO, I., MAI, R. (2026). “Money Illusion for Others: Consumers Are More Affected by Money Illusion than They Think Others Are”. EMAC Annual Conference, Odense (Denmark), May.
  • MAJUMDER, R., JUNG, M., ZIANO, I. (2025). “Self-Other differences in perceived reliance on human advice”. Academy of Marketing Science World Marketing Congress, Dijon, July.
  • MAJUMDER, R., JUNG, M., ZIANO, I. (2025). “Self-Other differences in perceived reliance on human advice”. Association Française du Marketing, Lille, May.
  • MAJUMDER, R., ASLAN, E., MARTUZA, J. (2025). “People Underestimate the Acceptability of Canceling Plans with Others”. Society for Consumer Psychology Annual Conference, San Diego, March.
  • MAJUMDER, R., ASLAN, E., MARTUZA, J. (2025). “People Underestimate the Acceptability of Canceling Plans with Others”. La Londe Conference, France, June.
  • MAJUMDER, R., ASLAN, E., MARTUZA, J. (2025). ” People Underestimate the Acceptability of Canceling Plans with Others”. EMAC Annual Conference, Madrid (Spain), May.
  • MAJUMDER, R., PLOKINA, D., RABESON, L. (2021). “Environmentally responsible values, attitudes and behaviours of Indian consumers”. EMAC Annual Conference, Madrid (Spain), May.
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