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Clermont School of Business

Quick links

  • Discover our programmes
  • Join Clermont School of Business
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  • Funding your studies - Aids
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  • Resources
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  • Join Clermont SB
  • EN
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Quick links

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  • Join Clermont School of Business
  • Accomodation in Clermont-Ferrand
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faculty

Florence PUISEUX
Full Time Professor of Marketing
Home Florence PUISEUX - Full Time Professor of Marketing

Florence PUISEUX is a marketing and communications teacher. She has built up a wealth of experience over some fifteen years in companies, in marketing and communications positions in a variety of sectors (including 8 years in the automotive industry). She has a good knowledge of SMEs and large international groups. She is particularly interested in mobility and the transformation of the automotive industry, as well as the impact of internationalisation and digitalisation on the communication and marketing professions.

Biography ’’ Created with Sketch.
In brief
Teaching areas
- Marketing Fundamentals
- Analysis, Diagnosis and Marketing Strategy
- Value Creation
- Communication
- Branding - Brand Content
- CRM
- Automotive marketing and new mobility
Responsibilities
- Full Time Professor of Marketing
- Head of the Digital Communication Specialisation in the Bachelor's Programme
Education
- DESS in Political Science, ICP Paris, 1997

Professional experience

  • Since 2016: Clermont School of Business – Professor in Marketing
  • 2016-2018: Clermont School of Business – JobLab Manager, Professional Integration
  • 2011-2016 : Clermont School of Business – Affiliate Professor of Marketing and Communication
  • 2003-2010 : PSA PEUGEOT CITROEN – Marketing Manager

Publications – Contributions

Professional and newspaper articles

  • Albert-Cromarias A., Puiseux F., 2021. Transformer la mobilité en France : la quête d’un modèle économique soutenable. The Conversation, 15 novembre.

Study and research reports

  • Puiseux, F. (2024). Relever Les Défis Actuels Du Massif Central – Un Enjeu Majeur Qui Exclut Tout Dogmatisme Dans La Recherche De Solutions. Table Ronde, Sommet Des Mobilités Territoriales Durables, Clermont-Ferrand, Novembre

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Clermont School of Business is a Management School committed to its territory and connected internationally. With its network of alumni and partners, it aims to accompany the changes in the world today.

© 2025 Clermont School of Business, made by Limpide

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63000 Clermont-Ferrand

+33 (0)4 73 98 24 24

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Contact

4 boulevard Trudaine
63000 Clermont-Ferrand

+33 (0)4 73 98 24 24

Getting to the campus

Programmes

  • Bachelor
  • Masters
  • DBA Program

Information

  • Recruitment
  • Legal Information
© 2025 Clermont School of Business, made by Limpide