Bachelor in Digital Marketing & E-Commerce Management

The Advantages of the Bachelor in Digital Marketing & E-Commerce Management

The Bachelor in Digital Marketing & E-Commerce Management at Clermont School of Business is a three-year undergraduate programme designed to prepare students for global careers in digital marketing and online business. Our degree is officially recognized by the French Ministry of Higher Education, Research and Space, ensuring strong academic quality and national recognition. Clermont School of Business holds prestigious international accreditations (AACSB, AMBA, and EFMD) and is part of a network of leading higher education institutions, further enhancing the global value and recognition of the programme.

Accessible after secondary school, our three-year programme covers all aspects of digital marketing and e-commerce. It is highly professionalised and includes an international dimension from the first year. Students will acquire all the technical skills, digital culture and essential certifications required to thrive in the fields of digital marketing and e-commerce.

This programme offers a comprehensive study pathway including practical immersion in the digital ecosystem and international environments, professional experience, the possibility of specialisation (E-Commerce or Digital Marketing), and the development of soft skills.

At the end of the three-year programme, students may either enter the workforce or continue their studies through the Master in Management (Programme Grande École), a university Master’s degree, or an international Master’s programme.

The third year is taught entirely in English and is open to students who have completed two years of undergraduate business studies.

Programme Objectives:

The programme aims to train versatile digital professionals capable of thriving in a wide range of organisations – SMEs, agencies and large corporations – where digital transformation is central to business development. Students will learn to:

Design and implement digital marketing strategies
Engage and manage online communities across social media platforms
Master e-commerce tools and techniques to acquire and retain customers

What You Will Gain in 3 Years

Strong academic and practical skills through a project-based, participative learning approach
7 professional certifications [Hubspot (Inbound Marketing + Content Marketing) / Google / Google Ads (Search Certification + Measurement Certification) / Google Analytics / TOSA] and 2 language certifications (Voltaire & TOEIC)
Substantial professional experience through internships or work-study placements
At least two international experiences (Digital Study Tour and semester in Lisbon)

6 good reasons to choose the Bachelor in Digital Marketing & E-Commerce Management

A Strong International Dimension

International experience each year, courses taught in English, TOEIC certification, and a multicultural campus with 34% international students.

A Fully Digital-Focused Programme

Core courses addressing key digital challenges (e.g. trademark law, financial management), complemented by practical specialisations.

A Highly Career-Oriented Pathway

9 certifications, training on Adobe software, and multiple professional placements.

Experiential Learning Approach

Real-life business cases, simulations and hands-on projects to rapidly develop professional expertise.

A Vibrant Student Life

Opportunities to engage in student societies and develop entrepreneurial and managerial skills.

Access to a Global Alumni Network

Membership of a network of over 15,500 graduates across 112 countries from day one.

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A Recognised Degree & High Student Satisfaction

A Nationally Recognised Qualification

A Programme Holding The Highest National Recognitions

The Bachelor Communication Digitale & E-Commerce is a Bac+3 degree – Bachelor’s degree awarded by the Ministry of Higher Education, Research and Space (MESRE) and the CEFDG.
It is also listed in the French National Directory of Professional Certifications (RNCP – File RNCP39421) at level 6 under the name Diplôme en digital marketing & E-commerce management.

A Triple-Accredited Business School

Clermont School of Business ranks among the top 20 French Grandes Écoles and holds three prestigious international accreditations:

EFMD Bachelor (EFMD Programme Accreditation System)
AMBA (Association of Masters of Business Administration)
AACSB (Association to Advance Collegiate Schools of Business).

An Outstanding Student Experience

A Top 10 Institution for Student Experience

Clermont School of Business ranks 9th in the HappyIndex®AtSchool 2023 ranking of institutions offering the best student experience.

Recognised Commitment to CSR

For several years, Clermont School of Business has embedded modules on contemporary societal and environmental issues across all its programmes. In recognition of its strong CSR commitment, the School is ranked 5th in the HappyIndex®AtSchool CSR 2022 ranking of institutions integrating CSR issues.

Programme Structure, Teaching & Assessment

1st Year: Discovery (60 ects credits)

During the first year of the programme, you will engage in project-based learning from the outset and follow a range of modules, including Digital Marketing & Communication Strategy, Digital Culture, Fundamentals of Agile Methodology, Introduction to E-commerce, as well as public speaking. You will explore the business environment and its various career paths within an international setting. This is also the ideal year to become fully involved in the School’s student societies.

2nd Year: First Choices (60 ects credits)

In the second year, you will refine your career plans and choose between two specialisations: Digital Marketing or E-commerce. Numerous supervised projects will structure the year, enabling you to apply your theoretical knowledge in practical contexts.

3rd Year: Takeoff (60 ects credits)

In the third year, you can choose between the classic track, the Digital Marketing & E-commerce Manager track, or the work-study track:

Classic track: you will spend six months studying abroad at one of our partner institutions, followed by a six-month internship upon your return.
Digital Marketing & E-commerce Manager track: you will follow a programme taught entirely in English, including modules such as Business Ethics, Personal Branding, and Data Analytics & Artificial Intelligence.
Work-study track: you will alternate between periods in a company and periods of study at the School. You may specialise in roles such as Digital Communication Assistant, E-commerce Manager, Retail Manager, or Sports Business Developer.

Teaching Approach

Our innovative teaching approach equips you with the skills required to enter the job market with confidence. To promote active learning , the programme offers numerous opportunities to work collaboratively on real-world business cases.

Through challenges, workshops, learning expeditions and professional encounters, Clermont School of Business enables you to explore and develop your full potential through a wide range of immersive learning experiences.

Assessment Methods/h5>

Case studies and simulations

Presentations

Written examinations

Dissertation and thesis defence

Individual and group projects

Online certifications (Hubspot, Google, Meta, Opquast, TOEIC, and Voltaire)

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International Experience During Your Bachelor’s

Foreign Language Proficiency at the Core of the Programme

International exposure is essential for students aspiring to build careers in the global business environment. The Bachelor in Digital Marketing & E-Commerce Management fully integrates this international perspective through a range of academic and experiential opportunities abroad.

The programme embeds this global dimension in several ways:

Business English: A significant number of Business English classes are delivered throughout the three years, enabling students to operate effectively in an international environment, culminating in the TOEIC examination.
Intercultural Exposure: A multicultural campus environment, with 34% international students, complemented by specialised conferences and talks delivered by international entrepreneurs in the digital sector.

Multiple International Experiences to Broaden Your Horizons

Throughout your academic journey, you will have the opportunity to broaden your horizons and experience a multicultural environment through a range of international immersions.

The programme includes up to three international experiences:

Year 1 – Digital Study Tour

Take part in an international study trip to a European capital, where you will engage with leading digital businesses and ecosystems.

List of partner universities

Year 2 – Fall Semester in Lisbon

Take part in a two-month academic mobility period in Lisbon, Portugal, open to all students. During this experience, four modules are delivered at Nova School of Business & Economics (Nova SBE), ranked among the Financial Times Top 15 European Business Schools.

List of partner universities

Year 3 – Semester Abroad

Students following the traditional third-year track will have the opportunity to complete a semester abroad at one of our partner institutions.

List of partner universities

Partnerships:

Choose from a wide range of study opportunities across more than 100 international partner institutions.

List of partner universities

Supporting Your Career Development

Achieve Your Career Ambitions with CareerLab

With the support of the CareerLab team and the “Make Sense” workshops, you will actively develop and refine your career plan.

This tailored guidance enables you to build self-awareness, strengthen your soft skills, define your career objectives, and gain a clear understanding of the job market with guidance from experienced professionals.

Careers fairs, recruitment events, company presentations and immersive experiences provide valuable opportunities to explore different roles, sectors and organisations at both local and national level. These experiences will help you develop a structured and effective job search strategy.

Professional experience is a key factor in securing your first job. At Clermont School of Business, the programme is designed to maximise your exposure to the professional world.

Internship opportunities:

2 months in Year 1
5 months in Year 2
6 months in Year 3

Optional Work-Study Track in Year 3

You may choose to complete your Bachelor’s degree through a 12-month work-study placement in one of the following areas:

Digital Communication Assistant
E-commerce Manager
Retail Manager
Sports Business Developer
…

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The Bachelor in Digital Marketing & E-Commerce Management welcomes applications for Year 1, Year 2 or Year 3, depending on your academic background.

1/ ENTRY TO YEAR 1 (programme taught in French)

International applicants must hold a qualification recognised as equivalent to the French Baccalaureate, as well as a DELF B2 certificate or equivalent.

2/ ENTRY TO YEAR 2 (programme taught in French)

International applicants must have successfully completed one year of higher education and hold a TOEFL iBT score of 80 or an equivalent French language proficiency certificate.

3/ ENTRY TO YEAR 3 (programme taught in English)

International applicants must have successfully completed two years of higher education and hold a TOEFL iBT score of 80 or an equivalent English language proficiency certificate.

4/ APPLICATION PROCEDURE

Apply online via the following link: https://www.clermont-sb.fr/en/apply-on-line-clermont-sb/
Applicants will be invited to attend an online interview or submit a recorded video interview to assess their academic background, motivation and language proficiency.

The campus is fully accessible to students with disabilities.

>> Learn more about our tailored paths for individuals with disabilities.

What You Need to Know About Tuition Fees

A wide range of services is included in your tuition fees.

Annual tuition fee: €8,500 (standard track), excluding the third-year work-study track, for which tuition fees are covered by the employer.

Fees include:

2 language certifications: TOEIC and Voltaire
7 professional certifications
1 Adobe licence valid for three years
Access to CareerLab, SquareLab (incubator) and GraphLab (video workshops)
Access to international partner universities
Free membership of the Clermont School of Business Alumni Association
One-year complimentary access to student societies, including the Integration Weekend

* Tuition fees do not include living expenses in France or abroad related to academic activities, internships or international mobility. Additional fees apply for the Integration Weekend.

How to finance your Studies?

A Range of Funding Options

There are several ways to finance all or part of your studies.

>> Learn more about the available aid to finance your studies

Clermont School of Business Foundation Scholarships

A central mission of the Clermont School of Business Foundation is to make a Grande École education accessible by removing financial barriers.

Each year, the Foundation awards scholarships based on both academic merit and social criteria, including:

Social scholarships
Morad Mousli scholarships
Scholarships for high-level athletes
Mobility grants
Emergency financial aid

>> Learn more about the Clermont School of Business Foundation

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5 Reasons to Choose Clermont

Here’s why students choose to study in Clermont-Ferrand, home of Clermont School of Business:

A Welcoming and Affordable Student City

Clermont-Ferrand consistently ranks among France’s top cities for student life. With an affordable cost of living, a dynamic atmosphere, and stunning natural surroundings including volcanoes and lakes, ir offers an ideal combination of lifestyle, learning and leisure.

A Campus In The Heart Of The City

Our modern campus is located downtown, just minutes from restaurants, cultural spaces, shops, and student life—making daily living easy and lively.

A Vibrant Student Life

With over 20 student associations on campus, there’s always something happening ranging from sports and cultural clubs to humanitarian projects and entrepreneurship initiatives..

An Ideal Environment For International Students

Clermont-Ferrand is home to over 40,000 students, with a growing international population. Support services, housing assistance, and French language workshops are available to make you quickly feel at home.

A Connected, Innovative Ecosystem

Surrounded by startups, tech companies, and major French corporations like Michelin, Clermont offers an entrepreneurial and innovative ecosystem that fuels professional opportunities.

After the Bachelor’s Degree: Further Study or Career Opportunities

Upon completion of the three-year Bachelor in Digital Marketing & E-Commerce Management, you may choose either to enter the workforce or to pursue further studies at Master’s level, in France or internationally.

As versatile digital communication professionals, graduates can pursue careers within SMEs requiring comprehensive digital development, or within the Communication or Business Development departments of larger organisations, where digital strategy is a key driver of growth and market positioning.

Class of 2024 – Graduate Outcomes

94% graduation rate
68.9% of graduates chose to continue their education.
Most graduates pursue advanced degrees at leading business schools (Grandes Écoles), including Master in Management (Grande École), Master of Science (MSc), or specialised Master’s programmes, or university degrees

Class of 2024 – Employment Outcomes

85.7% of graduates secured their first job within three months of graduation
87.5% are employed on permanent contracts
Average gross annual salary: €34,600

* Source: CGE Survey 2025

This Bachelor’s programme prepares you for a wide range of roles, including:

Omnichannel Communications Specialist
Content Manager
Online Reputation Manager
Community Manager
Web Content Writer
E-business Development Manager
Traffic Manager
E-commerce Manager
CRM Project Manager

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Contact

Mohamed EL ZAYADI

Recruitment - International

E-mail

The Advantages of the Bachelor in Digital Marketing & E-Commerce Management

The third year is taught entirely in English and is open to students who have completed two years of undergraduate business studies.

Programme Objectives:

What You Will Gain in 3 Years

6 good reasons to choose the Bachelor in Digital Marketing & E-Commerce Management

A Recognised Degree & High Student Satisfaction

A Nationally Recognised Qualification

An Outstanding Student Experience