Bachelor in Digital Marketing & Communication

The programme aims to train versatile digital professionals capable of thriving in a wide range of organisations – SMEs, agencies and large corporations – where digital transformation is central to business development. Students will learn to:

• Design and implement digital marketing strategies
• Engage and manage online communities across social media platforms
• Master e-commerce tools and techniques to acquire and retain customers

• Acquired solid skills through participative, project-based teaching and earned 9 professional certifications [HubSpot (Inbound Marketing and Content Marketing), Google (Digital Workshops), Google Ads (Display and Measurement), Google Analytics, AI Capabilities and Limitations, AI Fluency for Students, and AI Agents and Workflows] as well as 2 language certifications, Voltaire and TOEIC;
• Built professional experience through internships or work-study periods;
• Completed at least two international immersion experiences: the Digital Study Tour in Dublin and the Fall Semester in Lisbon.

A programme holding the highest national recognitions

• The Bachelor in Digital Marketing & Communication is a three-year degree officially recognised by the French Ministry of Higher Education, Research and Space (MESRE) and the CEFDG, and confers the French Grade de Licence (Bachelor’s degree level).
• It is also registered at Level 6 in the French National Register of Professional Qualifications (RNCP – record RNCP39421) under the title Degree in Digital Marketing & Communication.

Depending on the pathway selected, you may prepare for a double degree with a partner university.

An internationally focused Grande École of Management with leading international accreditations:

• AMBA (Association of Masters of Business Administration)
• AACSB (Association to Advance Collegiate Schools of Business)

Benefit from high-quality teaching at a School where the student experience comes first

Clermont School of Business ranks 6th in the HappyIndex®AtSchool 2024 ranking of institutions offering the best student experience.

Recognised Commitment to CSR

For several years, Clermont School of Business has incorporated modules raising awareness of contemporary issues across all its programmes. Recognised for its commitment to CSR, the School is ranked:

• 7th in the 2024 HappyIndex®AtSchool CSR ranking of the best schools incorporating CSR issues.

The first year enables you to understand how businesses operate and acquire the essential foundations required for careers involving marketing, digital performance and the media sector as a whole.

You will develop solid knowledge of business and its environment, a detailed understanding of the media landscape and performance drivers, and gain hands-on experience with a range of content creation and graphic design tools.

The programme also places significant emphasis on international exposure through English classes and TOEIC preparation. The year concludes with a Digital Summer School and an introductory internship lasting 8 to 12 weeks.

You will deepen your skills and progressively shape your pathway through specialised modules. This key stage enables you to refine your career plans by choosing one of two expertise tracks*:

• Marketing, AI & Performance: Are you considering a career in digital marketing, e-commerce or digital project management? This track includes a two-month immersion at Nova School of Business on its extensive American-style campus. Taught entirely in English, the courses will enable you to develop skills in digital strategy and AI, data analysis and project management. It is a demanding and stimulating academic experience in a multicultural environment, designed to improve your confidence in English and prepare you for your future career.
• Communication & Media: Would you like to create content, manage communities or work in communications and media? This track includes two months at the ESJ Pro Campus in Montpellier, a school designed as a genuine newsroom. Guided by professional journalists, you will develop dual expertise in editorial content and marketing, as well as skills in writing, reporting, multimedia storytelling and content creation. These skills are highly sought after in communications, media, brand content and the Creator Economy.

* Choosing a track does not determine your final choice for Year 3.

Through work-study or a combination of practical experiences, certifications, masterclasses and international opportunities, you will develop substantial professional experience. You will strengthen your employability, consolidate your expertise and confidently prepare to enter the workplace or continue your studies.

The third year, leading to either one or two degrees, is a pivotal year!

There are many options*:

• A work-study year in one of the two specialisations (Marketing, AI & Performance or Communication & Media) continuing the track selected in Year 2;
• A double degree at one of the following two partner universities: a Bachelor of Science in International Marketing at Pforzheim University of Applied Sciences in Germany, or a Bachelor in Management with a specialisation in Marketing at Universidad de Lima in Peru;
• A semester offering a choice of specialisations in digital communication and marketing (five of our academic partners offer pathways complementing our programme);
• A full year on the standard pathway, taught entirely in English.

* Certain pathways have language proficiency and academic prerequisites.

With the Build’Up teaching approach developed by Clermont School of Business, you will master the skills that make a difference in careers involving marketing, communication, media and digital performance.

Designed to enable you to build your pathway progressively, the Build’Up teaching approach allows you to acquire the fundamentals and learn through experimentation…

Each stage provides skills, experiences and opportunities. It is up to you to seize them and explore… Ultimately, your degree reflects both your commitment and your education!

Challenges, workshops, learning expeditions, meetings and more: Clermont School of Business will help you fulfil your potential through a wide range of learning experiences.

• Case studies and simulations
• Presentations
• Written examinations
• Dissertation and thesis defence
• Individual and group projects
• Online certifications (Hubspot, Google, Meta, Opquast, TOEIC, and Voltaire)

>>  Learn more about our tailored paths for individuals with disabilities.

There are several ways to finance all or part of your studies.

>> Learn more about the available aid to finance your studies

A central mission of the Clermont School of Business Foundation is to make a Grande École education accessible by removing financial barriers.

Each year, the Foundation awards scholarships based on both academic merit and social criteria, including:

• Social scholarships
• Morad Mousli scholarships
• Scholarships for high-level athletes
• Mobility grants
• Emergency financial aid

>> Learn more about the Clermont School of Business Foundation

Clermont-Ferrand consistently ranks among France’s top cities for student life. With an affordable cost of living, a dynamic atmosphere, and stunning natural surroundings including volcanoes and lakes, ir offers an ideal combination of lifestyle, learning and leisure.

Our modern campus is located downtown, just minutes from restaurants, cultural spaces, shops, and student life—making daily living easy and lively.

With over 20 student associations on campus, there’s always something happening ranging from sports and cultural clubs to humanitarian projects and entrepreneurship initiatives..

Clermont-Ferrand is home to over 40,000 students, with a growing international population. Support services, housing assistance, and French language workshops are available to make you quickly feel at home.

Surrounded by startups, tech companies, and major French corporations like Michelin, Clermont offers an entrepreneurial and innovative ecosystem that fuels professional opportunities.

• 94% graduation rate
• 68.9% of graduates chose to continue their education.
• Most graduates pursue advanced degrees at leading business schools (Grandes Écoles), including Master in Management (Grande École), Master of Science (MSc), or specialised Master’s programmes, or university degrees

• 85.7% of graduates secured their first job within three months of graduation
• 87.5% are employed on permanent contracts
• Average gross annual salary: €34,600

* Source: CGE Survey 2025

• Digital Marketing / Web Marketing Officer
• Marketplace Manager
• Assistant Product Builder
• Digital Product Officer
• Acquisition or CRM Officer
• E-commerce Manager
• Growth Marketer
• Digital Project Manager
• Content Creator
• Podcaster / Scriptwriter
• Editorial Manager
• Digital Content Officer
• Web or Editorial Writer
• Community Manager
• Communications Assistant
• Digital Communications Officer