Bachelor in Digital Marketing & E-Commerce Management

The Advantages of the Bachelor in Digital Marketing & E-Commerce Management

The Bachelor in Digital Marketing & E-Commerce Management at Clermont School of Business, an accredited school by AACSB, AMBA, and EFMD Bachelor, a member of CGE, CDEFM, and part of the Alliance Université Clermont Auvergne, is a Bac+3 degree – Bachelor’s degree awarded by the Ministry of Higher Education and Research (MESR).

Accessible after high school, it is a 3-year program that covers all aspects of digital marketing and e-commerce, highly professionalized with an international dimension from the first year. It allows students to acquire all the technical skills, digital culture, and essential certifications to thrive in the fields of digital marketing and e-commerce.

This program offers a comprehensive study path that includes practical immersion in the digital ecosystem and abroad, professional experiences, the possibility of specialization (E-Commerce, Digital Marketing), and the development of soft skills.

At the end of the 3 years, students can choose between entering the workforce or continuing their studies in a Master’s program.

The 3rd year courses are taught 100% in English and it is accessible to students who completed 2-years undegraduate business studies.

The objectives:

Transforming into a versatile digital expert to excel in diverse organizational settings. (SMEs, agencies, large enterprises…) where the digital challenge has become crucial for business development:

Implementing digital marketing strategies.
Engaging and managing communities on social media platforms.
Mastering e-commerce techniques to acquire new customers.

In 3 years, you will have:

Acquired solid skills through a participative and project-oriented pedagogy, along with the validation of 7 professional certifications [Hubspot (Inbound Marketing + Content Marketing) / Google / Google Ads (Search Certification + Measurement Certification) / Google Analytics / TOSA] & 2 language certifications (Voltaire & TOEIC),
Built professional experience through internship or apprenticeship periods,
Experienced at least 2 international immersions (Digital Study Tour & Fall Semester in Lisbon).

6 good reasons to choose the Bachelor in Digital Marketing & E-Commerce Management

A strong international dimension

An international immersion each year, English courses + TOEIC validation, and intercultural openness within the School with 34% international students.

A 100% digital program

Common core courses focused on digital world challenges (trademark law, financial management, etc.), and practical specializations.

A 100% professionalization path

9 certifications (7 professional + 2 language), learning Adobe Suite software, and multiple internships.

Experiential and immersive pedagogy

Professional simulations, Engaging in real-life business cases to quickly acquire professional expertise.

An associative life to reveal your passions

The opportunity to get involved in student associations and take your first steps as entrepreneurs and managers.

Access to the alumni network, events, and alumni services

Upon your arrival, you become a member of the Alumni Association: a network of over 15,000 graduates in 109 countries.

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A recognized degree & satisfied students!

Obtain a Recognized Degree in France and Internationally

A program holding the highest national recognitions

The Bachelor Communication Digitale & E-Commerce is a Bac+3 degree – Bachelor’s degree awarded by the Ministry of Higher Education and Research (MESR) and the CEFDG.
It is also listed in the French National Directory of Professional Certifications (RNCP – File RNCP39421).

An Internationally Recognized School

Clermont School of Business is among the top 20 French Grandes Ecoles of Management with three international accreditations:

EFMD Bachelor (EFMD Programme Accreditation System)
AMBA (Association of Masters of Business Administration)
AACSB (Association to Advance Collegiate Schools of Business).

Receive quality education in a school where the student experience is paramount.

A School in the TOP 10 Schools Where It’s Good to Study

Clermont School of Business ranks 9th in the HappyIndex®AtSchool 2023 Ranking of schools offering the best student experience.

Recognized CSR Engagement

Clermont School of Business has integrated modules on contemporary issues across all its programs for several years. Recognized for its CSR commitment, it is ranked 5th in the HappyIndex®AtSchool CSR 2022 Ranking of the best schools integrating CSR issues.

Program, Pedagogy & Assessments

1st Year: Discovery (60 ects credits)

In the first year, you will engage in project-based work right from the start and take various modules such as Digital Marketing & Communication Strategy, Digital Culture, Fundamentals of Agile Methodology, Introduction to E-commerce, as well as courses on public speaking, etc. You’ll explore the business world and its professions, all within an international environment. It’s also the ideal year to fully immerse yourself in the school’s student associations.

2nd Year: First Choices (60 ects credits)

In the second year, you’ll refine your professional project and choose between two specializations: Digital Marketing or E-Commerce. Numerous supervised projects will punctuate this year, allowing you to put your theoretical knowledge into practice.

3rd Year: Takeoff (60 ects credits)

In the third year, you can choose between the classic track, the digital marketing and e-commerce manager track, or the apprenticeship track:

If you choose the classic track, you’ll study abroad for 6 months at one of our partner institutions and then follow it up with a 6-month internship upon your return.
If you choose the digital marketing and e-commerce manager track, you’ll take 100% English courses such as Business Ethics, Personal Branding, Data Analytics & Artificial Intelligence, etc.
If you opt for the apprenticeship track, you’ll alternate between periods in the company and training periods at the school. You can choose from specializations like Digital Communication Assistant, E-Commerce Manager, Retail Manager, Sport Business Developer, etc.

Pedagogy

Our innovative teaching approach will provide you with all the necessary skills to enter the job market. To enhance your engagement in learning, the program offers numerous opportunities to work in teams on real-world cases.

Challenges, workshops, learning expeditions, and meetings – Clermont School of Business will help you discover your potential through various educational experiences.

Evaluations

Case studies, simulations
Presentations
Exams
Defense
Thesis
Individual and group projects
Online certifications (Hubspot, Google, Meta, Opquast, TOEIC, and Voltaire)

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International Experience During Your Bachelor’s

Mastery of Foreign Languages at the Core of the Program

International proficiency is essential for individuals aspiring to pursue careers in the business world. Therefore, the Bachelor in Digital Marketing & E-Commerce Management addresses this international dimension by offering students several experiences abroad.

The program incorporates this international dimension in the following ways:

Business English Hours: A substantial number of business English classes throughout the three years, enabling students to navigate an international context, culminating in the TOEIC exam.
Intercultural Opening: Within the school’s international environment, featuring 34% international students and specialized conferences with international entrepreneurs in the digital field.

Multiple International Experiences to Explore the World

During your academic journey, you’ll have the chance to expand your horizons and experience a multicultural environment through various international immersions.

And up to 3 integrated trips abroad within the program:

In the 1st Year - Digital Study Tour:

Embark on an international experience in a European capital, connecting with digital businesses.

List of partner universities

In the 2nd Year - Fall Semester:

Participate in a two-month course relocation to Lisbon, Portugal, accessible to all students (transfer of 4 modules to Nova SBE – ranked in the TOP 15 by the Financial Times).

List of partner universities

In the 3rd Year - Semester Abroad:

For those choosing the traditional third-year path, the opportunity for a semester abroad.

List of partner universities

Partnerships:

Choose from a diverse array of study opportunities among more than 100 international partners.

List of partner universities

Our Support to Shape Your Professional Project

Strive for career success with our CareerLab

Through the guidance provided by the Career Lab department and the “Make Sense” workshops, you will actively work on constructing your professional project.

This support helps you gain self-awareness, develop various soft skills, define your professional goals, and decode the job market with the assistance of experts.

Forums, Job Dating, Company Meetings, Immersions… Numerous employment-related events will also allow you to project yourself by discovering professions, sectors, and national/local companies. It helps you build a genuine job search strategy!

Forum Entreprises 2024 - Clermont School of Business

Internships and work-study tracks to enhance your CV

The amount of professional experience is crucial for finding your first job. Therefore, at Clermont School of Business, our programs allow you to optimize your time spent in a professional setting.

Possible internship periods:

2 months in the 1st year
5 months in the 2nd year
6 months in the 3rd year

A possible third year in alternating:

You can choose to conclude your Bachelor’s degree with a 12-month work-study period in one of the following specializations:

Assistant in Digital Communication
E-Commerce Manager
Retail Manager
Sport Business Developer
…

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The Bachelor’s in Digital Marketing & E-Commerce Management is accessible in the first year, second year, or third year, depending on your situation.

1/ ENTRY TO YEAR 1 (instruction exclusively in French)

International candidates must hold a diploma recognised as equivalent to the French Baccalaureate, and a DELF B2 or equivalent.

2/ ENTRY TO YEAR 2

International candidates must have validated 1 year of higher education, and a TOEFL IBT score of 80 or equivalent.

3/ ENTRY TO YEAR 3 (instruction available in English)

International candidates must have validated 2 years of higher education, and a TOEFL IBT score of 80 or equivalent.

4/ APPLICATION PROCEDURE

Access the online application procedure here : https://www.clermont-sb.fr/en/apply-on-line-clermont-sb/
Applicants will be invited to participate in an online interview or an automated video conference to assess their academic background, motivation, and language skills.

Our campus is accessible to people with reduced mobility.

>> Learn more about our tailored paths for individuals with disabilities.

All you need to know about tuition fees and financing

Numerous services included in your tuition fees

Annual Tuition Fee of : €7,900 in the traditional format excluding the third-year work-study program where tuition fees are covered by the company

They include:

2 Language certifications TOEIC + Voltaire.
8 Industry certifications.
1 Adobe licence available for 3 years.
CareerLab, SquareLab (incubator) & GraphLab (video workshops).
Access to international partner universities.
Free membership of the Alumni Association Clermont School of Business Alumni.
1-year’s free subscription to student societies including the Integration Weekend.

*Tuition fees do not include living expenses in France or abroad related to pedagogical activities, internship periods, or expatriation. There will also be a charge for the integration weekend.

How to finance your studies?

Various possible sources of funding

There are many solutions to finance all or part of your studies.

>> Learn more about the available aid to finance your studies

Clermont School of Business Foundation Grants

Most of the Clermont School of Business Foundation’s action aims to remove the financial barriers to access to Grandes Écoles.

Every year, it distributes scholarships based on social and academic criteria: social scholarships, Morad Mousli scholarships, athlete scholarships, mobility scholarships, and emergency aid funds.

>> Learn more about the Clermont School of Business Foundation

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Clermont-Ferrand, Loved by 100% of Those Who Tried It!

Our campus has the advantage of being located in the city center. All the essential places are within walking distance or a few tram stops from the school. Discover 5 good reasons to choose Clermont-Ferrand for a 100% fulfilling student life!

A 100% Student City

Student city rankings may change, but Clermont-Ferrand always stays at the TOP! It has nearly 42,500 students and offers numerous advantages: sports, outings, cultural activities, public transportation…

A 100% Accessible City

According to a 2022 UNEF survey, student housing is the main expense for students, representing 57% of the budget. Accessible Clermont-Ferrand allows students to find accommodation for an average rent of €397 (compared to a monthly rent of €862 in Paris).

A 100% Business City

Clermont-Ferrand is home to the global headquarters of Michelin and Limagrain (the 4th largest seed company globally)! In addition to a wide range of SMEs, TPEs, TPIs, and startups, the Auvergne-Rhône-Alpes region hosts over 4,500 foreign companies that have chosen to settle here due to the exceptional quality of life!

A 100% Sports City

With a football club in Ligue 2, a rugby club in TOP 14, high-level clubs in many team sports, and sports facilities for all disciplines, Clermont-Ferrand is sure to appeal to sports fans!

A 100% Volcanic City

Clermont-Ferrand is now internationally known for the inscription of its 80 volcanoes on the UNESCO World Heritage List. In the heart of preserved nature, it offers a unique playground for outdoor sports enthusiasts and lovers of vast landscapes!

After the Bachelor’s Degree: Further Studies or Entry into the Workforce

After completing the 3-year Bachelor’s Degree in Digital Marketing & E-Commerce Management, you will have the option to enter the workforce or pursue your studies in a Master’s program, either in France or internationally.

As versatile professionals in digital communication, graduates of the Bachelor’s Degree in Digital Marketing & E-Commerce Management will have the opportunity to work either with the General Management of SMEs with a strong need for broad digital communication development or within Communication or Business Development Departments of companies where the digital challenge is a real lever for commercial development and positioning.

This Bachelor's program equips you for various positions, such as:

Omnichannel Communications Specialist
Content Manager
E-Reputation Specialist
Community Manager
Web Writer
E-Business Development Manager
Traffic Manager
E-Business Developer
E-Commerce Manager
E-CRM Project Manager

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Contacts

Angèle PRADIER

Recruitment - International

E-mail

Mohamed EL ZAYADI

Recruitment - International

E-mail

The Advantages of the Bachelor in Digital Marketing & E-Commerce Management

The 3rd year courses are taught 100% in English and it is accessible to students who completed 2-years undegraduate business studies.

The objectives:

In 3 years, you will have:

6 good reasons to choose the Bachelor in Digital Marketing & E-Commerce Management

A recognized degree & satisfied students!

Obtain a Recognized Degree in France and Internationally

Receive quality education in a school where the student experience is paramount.