Arnaud BANOUN is a Professor in marketing. He defended his thesis in management science at the University of Paris I Panthéon-Sorbonne after obtaining a Master’s degree in Research at the University of Clermont Auvergne. His research focuses on value creation and the transformation of organisations, innovation and creativity. As part of his research work, he collaborates with a number of organisations, start-ups and consultancies to coordinate research and development projects. He pays particular attention to the connection between research and business application, a key topic in management science.
