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Clermont School of Business

Identity

Clermont School of Business

Our identity evolves to boldly reflect our new ambitions

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Since its establishment in 1919, our School has grown, matured, and reinvented itself while remaining true to its values and origins. Driven by the desire to offer a richer and more meaningful experience to our diverse stakeholders we are engaged in a continuous quest for improvement and progress. New Trudaine XL Campus, New identity, New logo! In 2024, we enthusiastically open a new chapter in our history.

Richard Soparnot Dean ’’ Created with Sketch.

A new name for our School

To reflect our new ambitions and approach the next chapter of our history with determination, we draw from our roots a newfound strength.

By becoming Clermont School of Business, we aim to soar higher, broaden our horizons, go further to cross new frontiers and surpass new milestones.

With 105 years of history, we choose to reinvent ourselves, proudly carrying the legacy of our past and the richness of our identity.

By anchoring ourselves, more firmly than ever in Clermont, we aspire to see the bigger picture, to give more space to ideas, projects, dreams, and hopes.
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At the heart of this reflection, a strong concept: UP!

These two letters, loaded with meaning, primarily reflect a state of mind. They fully embody the School’s raison d’être and highlight the promises we make to our stakeholders (students, learners, graduates, companies, staff, etc.) and society as a whole:

  • UP! To stay in motion,
  • UP! To always do more,
  • UP! To rise higher and go further,
  • UP! To surpass new milestones and cross new boundaries.

A new logo rich in meaning

The UP! concept is at the heart of the School’s new logo. Full of symbols and the result of a combination of graphic elements, our new logo can be interpreted in different ways, depending on how and who looks at it.

Polysemous, this logo accurately reflects the complex and multifaceted identity of our School by combining several forms.

ESC Clermont Business School devient Clermont School of Business

The Asterisk
This symbol refers to the diverse identity of our School and our penchant for precision. Used to indicate a footnote or additional information, it encourages us to look beyond the obvious, reveal talents and potentials, and offer an enhanced experience to all our stakeholders.
The Arrow
It universally evokes direction, movement, and progress. Pointing upwards, it illustrates the sustained and controlled growth of our School and its ambition to rise above standards. It also indicates the direction to follow, to reach new goals and explore new horizons.
The Roots
They emphasize the importance we place on our history and origins and reflect our connection to the land and the living. They also represent the foundations on which we rest and the underground network necessary to ensure our growth and development.
Three combined symbols
With this new logo, we embrace our diverse identity, emphasize our ability to look beyond the obvious, and highlight our taste for precision. We claim sustained progress that commits us to achieving new goals without forgetting our past and our close connection to the living.
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A methodology to unite all stakeholders

Our strategic plan REVEAL, initiated in September 2022, leads us towards new horizons, emphasizing a number of evolutions, commitments, and projections by 2027. In this context conducive to change, it was legitimate for Clermont School of Business to question the relevance of maintaining its brand unchanged.

Accompanied by an expert consultant in higher education, the School conducted a broad strategic reflection to analyze its positioning within its ecosystem and consider a possible brand evolution.

To lead the change methodically and enable the greatest number of people to embrace it, light was shed on the history of our sector and a thorough understanding of our context and ambitions was shared.

This collaborative reflection aimed to unite all those attached to our School. The session led to the following proposals: (1. Status quo > name maintained, 2. Smooth transition > creation of a standard “Business School” name, 3. Breakthrough > creation of a more distinctive name).

Stage 1: group and individual interviews

Focus group and/or individual interviews to understand the School’s stakeholders perception and feeling of our name (governance, shareholders, general management, managers, staff, partner companies, students, learners, graduates).

Stage 2: benchmark

A benchmark with mapping of the evolution of other school names over the past 15 years, and an analysis of merged schools or other institutions’ modernization.

Stage 3: impact study

An impact study to measure the strengths and weaknesses of the hypotheses put forward at the end of the previous two stages.

Stage 4: feedback

Feedback in the form of a detailed report and an analysis with reasoned recommendations to each stakeholder.

Stage 5: survey

A stakeholder survey before taking the most supported path which led to the name “Clermont School of Business”.

This name (Clermont School of Business) allows us to better position ourselves in the panorama of Business Schools in France and worldwide. It values our history, emphasizes our attachment to the territory, and supports our internationalization strategy.

A shared ambition: cultivating our identity and shaping the world of tomorrow

Despite these changes, the essence of our School remains unchanged. Clermont School of Business is, and will remain, a great institution characterized by its human dimension and its ability to shape responsible leaders, committed explorers, and inspiring entrepreneurs ready to meet the challenges of businesses in the global economy of tomorrow.

With a strong ecosystem and international, national, and regional influence, our School intends to use its strength to promote the emergence of a fairer and more sustainable world. By placing humans and the planet at the heart of our priorities, we will reveal even more talents and passions of a new generation of change-makers and better support the development of our territories, here and elsewhere.
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Did you know?

The oldest (and still operating) business school in the world, is French! ESCP Europe, founded in Paris in 1819 under the name of École Spéciale de Commerce et d’Industrie. The first French business schools opened in the 1750s.

Initially, these institutions were distinguished by the acronym ESC, highlighting their specialization in commerce and management education. However, over time, many have abandoned this acronym in favor of more general and international names.

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