Two Bachelor’s Degrees to Build Skills in Management and Digital Fields After High School

Professional, globally oriented pathways

The Bachelor in International Management and the Bachelor in Digital Marketing & E-Commerce Management at Clermont School of Business have for several years been built around an active learning approach, combining projects, real-life business scenarios, and a strong professional focus. They are part of pathways designed to progressively guide students toward an international outlook, through adapted teaching, mobility experiences, and increasing exposure to multicultural environments.

Both Bachelor’s degrees award a state-recognised Bac +3 qualification and the Grade de Licence, and are certified at RNCP Level 6. The Bachelor in International Management also holds the international “EFMD Bachelor” label and ranks among the top Bachelor’s programmes in France.

To support successful professional integration, the programmes include numerous hands-on experiences, notably through internships, the option of a work-study year, and international mobility opportunities. Through the CareerLab, students also benefit from personalised support throughout their studies to help them build their career plans and/or consider further education. This approach is part of an overall educational strategy focused on practice, student engagement, and the progressive development of skills.

Focus on the Bachelor in International Management: a programme geared towards global management

Offered since 2007, the Bachelor in International Management is designed for students seeking to thrive in a multicultural environment. It provides a solid foundation in general management, marketing, strategy, and geopolitics, while strengthening language skills.

Key strengths of the programme:

• acquisition of core management and international business fundamentals,
• development of a skills e-portfolio aligned with the student’s career goals,
• the option to follow the programme entirely in English from the first year,
• an international experience every year (in the final year, students may spend a semester or a full year abroad as part of a double degree),
• progressive professionalisation through student associations, internships, and a work-study track in the final year,
• a choice between entering the job market or continuing further studies.

Focus on the Bachelor in Digital Marketing & E-Commerce Management: meeting the needs of digital marketing

Launched in 2021, the Bachelor in Digital Marketing & E-Commerce Management trains versatile, operational professionals capable of addressing current business needs in digital marketing, online commerce, and digital communication.

Key strengths of the programme:

• a curriculum focused on the most in-demand digital skills,
• a common core followed by specialisation from the second year (Digital Marketing or E-Commerce),
• international mobility opportunities every year,
• up to 20 months of professional experience through internships and work-study placements,
• project-based learning led by industry experts,
• completion of a skills e-portfolio.

Pathways tailored to a wide range of career goals

Upon completing their Bachelor’s degree, students may enter the job market directly or continue their studies, notably within the Grande École Programme at Clermont School of Business or in other Master’s-level programmes.

Designed as a true educational continuum, progression into the Grande École Programme at Clermont SB allows Bachelor’s graduates to deepen their knowledge, specialise further, and strengthen their skills, thanks to a curriculum structured to ensure full coherence between the two programmes.