MSc - Master of Science Digital Marketing & Artificial Intelligence

[NEW PROGRAM]

Combine Innovation and Strategy with Our MSc – Master of Science in Digital Marketing & Artificial Intelligence

This one-year* program, taught in English, aims to develop advanced skills in digital marketing by integrating artificial intelligence (AI) technologies to meet current and future market demands.

Designed for those seeking to master AI applications in advertising campaign creation, customer data management, predictive analytics, and strategic innovation in digital marketing, this program is intended for students holdingthis program is aimed at students holding a 4-year postgraduate diploma, a Master 1 (240 ECTS credits – Bac +4), a Master 2 (300 ECTS credits – Bac +5) or an equivalent certification. For the latter, this program enhances a generalist curriculum or provides a high level of specialization in digital marketing and artificial intelligence.

The goal is to train experts capable of designing and executing marketing strategies based on data and emerging technologies while considering ethical and sustainable principles.

** 1 year of training + 4 to 6 months of internship

A Recognized Program and School in France and Worldwide

Our School aims to nurture the talents and passions of a new generation of changemakers, placing people and the planet at the heart of its decisions. Founded in 1919, Clermont School of Business is recognized at the highest levels for its Bachelor’s and Master’s programs and holds three international accreditations:

EFMD Bachelor (EFMD Programme Accreditation System)
AMBA (Association of Masters of Business Administration)
AACSB (Association to Advance Collegiate Schools of Business)

Objectives

Upon completing the MSc – Master of Science in Digital Marketing & Artificial Intelligence, students will be capable of designing and executing marketing strategies based on artificial intelligence and data.

In one year, you will have…

Developed expertise in digital marketing and mastered artificial intelligence (AI) technologies.
Gained advanced proficiency in creating innovative advertising campaigns using generative AI and dynamic optimization tools.
Enhanced your predictive analytics skills to identify market trends and anticipate customer needs.
Learned to personalize the customer experience using advanced CRM tools and develop omnichannel strategies.
Understood emerging technologies such as blockchain and AI, and learned how to integrate them into marketing strategies.
Developed an ethical and sustainable approach to data management, ensuring compliance with regulatory frameworks.

Key Strengths

100% English-taught program
1-year program + 4 to 6 months of internship
A dynamic & multicultural learning environment
Experience-based learning approach
A vast alumni network & corporate partnerships

MSc - Master of Science 2025 - Clermont School of Business

MSc - Master of Science Digital Marketing & Artificial Intelligence

Program, Teaching Methods & Assessments

Semester 1 (30 ECTS credits)

Thesis methodology
Mastering data in Excel
French language skills
Make Sense
Marketing communication and media management
Designing and managing marketing research projects
Social Media and Community Management
Digital Marketing
Web site development
Web analytics
Introduction to Artificial Intelligence
DM Project #1

Semester 2 (30 ECTS credits)

Strategic management
Information System for Managers
French language
Make Senses
E-Commerce Management and Strategy
Advanced Analytics & Data Science
Artificial Intelligence in Marketing: Strategies, Tools & Applications
AI-Powered Search Engine Optimization
Advanced Advertising Creative Campaings with AI
Digital Transformation & Innovation
“Les Négociales” Challenge
Advanced Omnichannel Marketing and CRM
DM Project #2

Semester 3 (30 ECTS credits)

Compagny Assessment
Master’s Thesis

Teaching Approach

The MSc – Master of Science in Digital Marketing & Artificial Intelligence brings together international students from diverse backgrounds and experiences, fostering a rich and culturally dynamic atmosphere. Students are grouped into multicultural teams to work on real-world projects.

Courses are delivered by:

Industry practitioners, experts, and business managers who share their knowledge and real-life case studies.
Permanent faculty members and researchers who incorporate the latest research findings into their teaching, ensuring students receive up-to-date insights and best practices in the field.

The program alternates between theoretical courses and hands-on learning, using case studies, business simulations, and flipped classroom methods.

Throughout the year, students collaborate with local and international corporate partners, gaining hands-on management skills and exploring digital tools for brand and customer portfolio management across various media channels.

Assessments

Projects
Research Thesis

Internship (4 to 6 months)

Students have the opportunity to complete a 4 to 6-month internship or professional placement in France, Europe, or other regions worldwide. The primary objective is to apply theoretical knowledge and technical skills acquired during the program in a real-world business environment.

By immersing themselves in professional settings, students enhance their problem-solving abilities, adaptability, and understanding of digital marketing and AI-driven strategies.

This internship serves as a crucial stepping stone for their career development and expands their professional network in an international context.

Professional Thesis

Each student is assigned an individual academic advisor and conducts a professional thesis, followed by an oral defense and corporate evaluation.

How to Join the MSc – Master of Science in Digital Marketing & Artificial Intelligence?

This program is accessible through an application process and selection tests.

It is designed for candidates who hold at least a four-year postgraduate diploma or an equivalent qualification, regardless of their field of study, and who wish to develop managerial skills, gain expertise in digital marketing and artificial intelligence technologies, and enhance their employability in various organizations in France and worldwide.

⚠ Required English level: Minimum TOEFL iBT score of 80 or equivalent.

Application Process

Submit your application and required documents via our online platform:

https://candidat.clermont-sb.fr/en/

Application Fee: €50

Candidates will be invited to take an online interview or an automated video conference aiming to evaluate their academic profile, motivation and linguistic skills.

Application Deadline: before the end of july (this is a competitive course and a maximum of 35 students will be enrolled).

Our campus is accessible to people with reduced mobility

Guide for students with disabilities

Everything You Need to Know About Tuition Fees and Funding

Many Services Included in Your Tuition Fees

The tuition fees amount to €12,950.*

They include:

CareerLab and SquareLab services
Access rights to the Clermont School of Business Alumni Association (for 2 years)
And many other services

* Tuition fees do not cover living expenses in France or abroad related to academic activities, internships, or international mobility. Additionally, a contribution will be required for the integration weekend.

How to Finance Your Studies?

There are many solutions to fully or partially fund your studies.

>> Learn more about available financial aid options

Foundation Grants

The Clermont School of Business Foundation primarily aims to remove financial barriers that may prevent access to top business schools.

Each year, the foundation awards scholarships based on social and academic criteria, including:

Social scholarships
Morad Mousli scholarships
Athlete scholarships
Mobility scholarships
Emergency aid fund

>> Find out more about the Foundation

Career Opportunities After the MSc – Master of Science Digital Marketing & Artificial Intelligence

The MSc – Master of Science in Digital Marketing & Artificial Intelligence provides direct access to highly qualified job positions, such as:

Digital Marketing and AI Manager
Data Analyst specializing in marketing
Digital Strategy and AI Consultant
CRM and Omnichannel Marketing Project Manager
Advertising Manager with Generative AI
Advertising Campaign Performance Analyst
Marketing Innovation and Technology Manager
E-commerce Manager
Community Manager
Social Media Manager
Traffic Manager
Advertising Manager

With the increasing integration of artificial intelligence in marketing, graduates will be highly sought after by companies looking to optimize their digital strategies, customer engagement, and data-driven decision-making.