Jérôme BOISSEL holds a PhD in Management Sciences from the University of Tours. He is head of the Sport Business programme and teaches various marketing courses. A researcher at CleRMa (Clermont Recherche Management), his areas of research focus on perceived value, proximity and attachment, and more specifically on how the perception of these concepts evolves over time or in the face of change.
He joined Clermont School of Business in 2022 after 10 years of teaching and research experience in marketing at various French universities and schools. Prior to that, he held management positions in the sales and marketing departments of professional sports clubs in France and the UK.
