HomeJean-Baptiste GALLIÉ - Full Time Professor of Marketing
Jean-Baptiste GALLIE is behind the creation of the Digital Marketing & Communication Specialisation, which he runs in both initial and continuing education. Focused on developing the skills of today’s and tomorrow’s learners, he works closely with digital companies. As a Professor of Marketing, he is particularly interested in Consumer Behaviour and Entrepreneurship. Since 2013, he has been Head of the Executive Master in Management.
Biography
In brief
Teaching areas
- Digital Marketing and Communication
- Consumer experience
- Consumer behaviour
- Marketing fundamentals
- Analysis, Diagnosis and Marketing Strategy
Research topics
- Consumer experience
- Consumer behaviour
Responsibilities
- Full Time Professor of Marketing
- Head of the MBA Executive Master in Management (EMM) programme
- Head of the Digital Marketing & Communication Major on the Master Programme
Education
- DESS in Marketing, University of Auvergne, 1995
- DEA in Management, University of Auvergne, 1996
Professional experience
Since 2003: Clermont School of Business – Professor in Marketing
2011-2013: Clermont School of Business – Coordinator of the Marketing & Business Development Department
2008-2016 : Clermont School of Business – Responsible for high and good level sportsmen and women
2005-2015: Head of Web-Marketing Strategy & Tools, E-Commerce, Community Manager, Consumer Behaviour electives
2001-2002: Remote banking development officer at Crédit Mutuel Massif Central
1999-2001: Research Officer at Crédit Mutuel Massif Central
Publications – Contributions
Academic research articles (peer-reviewed)
Gallié J.B., Sànchez Sànchez C.R., 2010. Adoption of Internet banking: evidence from France. The International Journal of Business and Finance Research, vol. 3, n°3, p. 107-117.
Case studies
Borel, P, Gallié, J.-B., Gougé, A. (2024). Trier ou ne pas trier, telle est la question ! CCMP, M2205, 11 pages
Gallié J.B., Sànchez Sànchez C.R., 2010. Adoption of Internet banking by French consumers. Adoption characteristics. Hawaii Global Conference on Business and Finance, January.
Professional and newspaper articles
Borel P., Gallié J.-B., Gougé A., 2022. Le Slip Français : Made in France mais pas que ! Cas pédagogique, Clermont School of Business, février.
Borel P., Gallié J.-B., Gouge A., 2021. Le Coq Sportif gagnera-t-il le défi du made in France ? Clermont School of Business, mars.
Borel P., Gallié J.-B., Gouge A., 2021. SG, Comment utiliser le digital pour vendre à l’international ? Clermont School of Business, février.
Borel P., Gallié J.-B., Gouge A., 2021. SEKAÏ, Comment accompagner la transformation digitale d’un commerce 100% physique ? Clermont School of Business, février.
Borel P., Gallié J.-B., Gouge A., 2021. SNEAKERS ONLY, Comment développer sa communication digitale ? Clermont School of Business, février.
Study and research reports
Ben Kemoun, N., Bonnet, E., Bonneton, D., Borel, P., Cayre, P., Gallié, J.B., Gougé, A., Hamilton, Jones, D., Landivar, D., Marchand, B., Marmorat, S., Mauroy, J., Nivet, B., Paraponaris, C., Postaire, M., Roesch, N. (2024). Le Musée face à l’anthropocène. Scénarios de redirection écologique pour la Cité des Sciences et de l’Industrie. Rapport d’étude et de recherche. Origens Medialab et Universcience.
Gallié J.B., 2018. Réseaux sociaux : développez ‘enfin’ vos ventes. Les petits déjeuners de la création, 2 mars, Groupe ESC Clermont-Auvergne.
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