Cédrine ZUMBO-LEBRUMENT has a doctorate in management science from the University of Paris Nanterre. She is a marketing professor at the Clermont School of Business and a member of the CleRMa laboratory (STeRA axis). With 15 years’ experience in multinational companies, her research focuses on territorial marketing, citizen participation and smart cities, with publications in Management International, Technological Forecasting and Social Change and Urban Studies. She heads up the Retail Management & Supply programme as well as the PGE3 ‘Marketing and Data Marketing’ specialisation.
