Balázs SIKLOS is a Doctor of Economics, Professor of Marketing and Head of the MSc International Commerce & Digital Marketing Programme and the MSc Digital Marketing & Artificial Intelligence Programme. He teaches International and Services Marketing and is a regular guestProfessor at several universities in Europe and North America. His research focuses on Consumer Behaviour and Services Marketing. He has worked on joint projects with a number of companies and NGOs, including TESCO Global, Turkcell and the European Commission’s FP6 project “Civitas II Mobilis”.
