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Clermont School of Business

Quick links

  • Discover our programmes
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MSc - Master of Science
International Commerce & Digital Marketing

Bac+4
1 year
Bac+5 / CGE accredited
Classic
English
Download the brochure Combined Shape Created with Sketch. Is the program right for you
Tous les programmes MSc - Master of Science
International Commerce & Digital Marketing
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One Student = One Specialisation

Combine international strategy, commercial performance and digital excellence with our MSc – Master of Science in International Commerce & Digital Marketing

This one-year programme*, taught entirely in English, is designed to train experts capable of designing, implementing and managing high-performing commercial and marketing strategies in a highly competitive and digitalised international environment.

Designed for candidates seeking to develop dual expertise in international business and digital marketing, this MSc – Master of Science is open to applicants holding a four-year Bachelor’s degree, a Master’s degree (240 ECTS – equivalent to four years of higher education), or an equivalent qualification, as well as experienced professionals through continuing education.

Through an integrated approach combining global market analysis, commercial strategy, digital performance and intercultural intelligence, the programme leads to a Master’s level qualification (Bac+5 equivalent) and equips graduates with immediately applicable skills for roles such as Product Manager, International Marketing Manager, Social Media Manager, Business Developer or Sales Director.

Its objective is to train managers capable of identifying international growth opportunities, adapting strategies to local cultural contexts and fully leveraging digital tools to drive sustainable performance.

*The programme includes one academic year, a 4- to 6-month internship and the completion of a professional thesis.

A Programme and a School Recognised in France and Worldwide

Founded in 1919, Clermont School of Business holds triple accreditation:

  • EFMD Bachelor (EFMD Programme Accreditation System)
  • AMBA (Association of Masters of Business Administration)
  • AACSB (Association to Advance Collegiate Schools of Business)

The MSc – Master of Science in International Commerce & Digital Marketing is also accredited by the Conférence des Grandes Écoles, ensuring both academic excellence and strong professional orientation.

Programme Objectives

Upon completion of the programme, graduates will be able to:

  • Define and implement international commercial strategies
  • Design and manage multichannel digital marketing strategies
  • Analyse international markets and identify growth opportunities
  • Adapt marketing and commercial approaches to local cultural contexts
  • Leverage digital tools and data to optimise performance
  • Manage marketing and commercial projects in multicultural environments

In one year, you will…

…develop dual strategic and operational expertise in international business and digital marketing.

  • Master key digital tools: website creation and optimisation, SEO/SEA, Google Analytics, social media, community management and multichannel campaigns
  • Analyse global economic dynamics and understand regional market specificities
  • Develop integrated marketing strategies aligned with international business objectives
  • Apply sales, negotiation and business development techniques in intercultural contexts
  • Manage real-life projects in collaboration with partner companies
  • Use marketing data to measure performance and refine strategies
  • Develop a strategic vision combining international growth and digital transformation

Key Strengths

  • 100% English-taught programme
  • One-year format including 2 semesters of courses, a 4- to 6-month internship and a professional thesis
  • Dual specialisation: International Business & Digital Marketing
  • Strong focus on performance and data-driven marketing
  • Real-life projects and immediate professional immersion
  • International and multicultural cohort
  • Access to a strong network of corporate partners and alumni
  • Opportunity for a double degree abroad

Programme Locations

Clermont-Ferrand (France)

The MSc – Master of Science in International Commerce & Digital Marketing is delivered on the Clermont-Ferrand XL Campus, within an international environment bringing together more than 60 nationalities and fostering strong intercultural immersion.

 

Programme Structure, Teaching & Assessment

The programme is structured over three semesters (90 ECTS), combining academic learning, applied projects and professional immersion.

Semester 1 (30 ECTS credits)

  • Thesis Methodology
  • Mastering Data in Excel (e-learning)
  • French Language Skills or Voltaire Certification
  • Make Sense (Career Planning)
  • Marketing Communication and Media Management
  • Designing and Managing Marketing Research Projects
  • Social Media and Community Management
  • Digital Marketing
  • Website Development
  • Web Analytics
  • Competitive Pricing
  • Digital Marketing Project

Semester 2 (30 ECTS credits)

  • Strategic Management
  • Information Systems for Managers
  • French Language Skills or Voltaire Certification
  • International Commerce
  • International Business and Geopolitics
  • International Marketing
  • Business Game
  • Cross-Cultural Marketing
  • Sales Techniques
  • Negotiation Skills
  • Business Data Analysis
  • Digital Tools
  • International Commerce Project
  • “Les Négociales” Challenge

Semester 3 (30 ECTS credits)

  • Master’s Thesis
  • Company Assessment

Teaching Approach

The programme is based on an experiential learning approach combining:

  • Conceptual and methodological input
  • Real-life case studies
  • Business games and international challenges
  • Group projects in multicultural environments
  • Contributions from professionals in international business and digital marketing

The international diversity of the cohort creates a true intercultural learning environment, closely reflecting the realities of global markets.

Assessment Methods

  • Case studies and simulations
  • Individual and group projects
  • Professional presentations
  • Examinations
  • Master’s thesis and oral defence

International Opportunities: Double Degree

Students may obtain a double degree by completing a semester at a partner university:

  • MA in International Marketing & Sales – Aalen University (Germany)
  • MSc in International Business – Nottingham Trent University (UK)

A 4- to 6-Month Internship

Students complete a 4- to 6-month internship in France or internationally.

This immersion enables them to apply strategic and digital skills, develop an international professional mindset and strengthen employability.

Each student benefits from dual supervision: an academic tutor and a company supervisor.

Master’s Thesis

Alongside their professional placement, students will complete a Master’s thesis under individual academic supervision.

This in-depth analytical work, based on a real-world issue, culminates in an oral defence before an academic panel and an evaluation linked to the host organisation.

 

MSc. ICDM - Clermont School of Business

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How to Apply

 

The MSc – Master of Science in International Commerce & Digital Marketing is accessible through an online application and interview.

It is open to :

  • Candidates holding a four-year degree (Bachelor or Master 1)
  • Professionals with significant work experience

⚠ English Requirements: TOEFL 550 / TOEIC 750 / IELTS 6.0 (or equivalent)

Application Process:
  • French applicants: apply here
  • International applicants: apply here

Application Fee: €50 (waived for scholarship holders)

Shortlisted candidates are invited to an interview designed to assess their academic background, motivation and English proficiency.

Application Deadline: end of July (subject to availability – maximum class size: 35 students)

The campus is accessible to people with disabilities

Campus Handi Accessible

Guide for students with disabilities

Tuition Fees and Funding

Tuition Fees: €12,950*.

Fees include:

  • CareerLab and SquareLab services
  • Access rights to the Clermont School of Business Alumni Association (for 2 years)
  • And many other services

* Tuition fees do not include living expenses in France or abroad related to academic activities, internships or international mobility. A contribution is also required for the integration weekend.

Funding Your Studies

Various funding solutions are available to fully or partially finance your studies.

>> Learn more about available financial aid options

Foundation Scholarships

The Clermont School of Business Foundation aims to reduce financial barriers to accessing top business schools.

Each year, it awards scholarships based on social and academic criteria, including: social scholarships, Morad Mousli scholarships, sports scholarships, mobility grants and emergency funds.

>> Find out more about the Foundation

Key Figures

 

Class of 2024

  • 89% international students
  • Graduation rate: 78%

 

Employment Outcomes (CGE Survey 2024)

  • Employment rate 6 months after graduation: 63%
  • 54% recruited before graduation
  • 8% working internationally, 33% based in the Paris region (Île-de-France)
  • Average gross salary (including bonuses): €34,305

 

Career Opportunities

The MSc – Master of Science in International Commerce & Digital Marketing provides direct access to qualified roles.

On the “Marketing and Sales” side

  • Product Manager
  • Social Media Manager
  • International Marketing Manager

On the “International Commerce” side

  • Export Manager
  • Sales/Commercial Manager
  • International Commercial Manager

Your Contacts

Oriane Durand - Clermont School of Business
Oriane DURAND
Recruitement - France
E-mail
Mohamed EL ZAYADI
Recuitement - International
E-mail
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Clermont School of Business is a Management School committed to its territory and connected internationally. With its network of alumni and partners, it aims to accompany the changes in the world today.

© 2026 Clermont School of Business, made by Limpide

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+33 (0)4 73 98 24 24

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Contact

4 boulevard Trudaine
63000 Clermont-Ferrand

+33 (0)4 73 98 24 24

Getting to the campus

Programmes

  • Bachelor
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  • DBA Program

Information

  • Recruitment
  • Legal Information
© 2026 Clermont School of Business, made by Limpide
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